Tiruvannamalai District Export Profile - R R Padmanabhan, Director - Exim Academy

 Tiruvannamalai District Export Profile

The term ‘Tiruvannamalai’ is magic, for its very pronounce, the image of grand temple comes to view.  Per contra, the district is designated as backward area and receives grant for the same from the Central Government.  This post is looking for export opportunities from the district. 

Although of late, since the district is close to Chennai, had seen upcoming of industrial activity, the district has still immense scope for agriculture and other allied activities.  Paddy, Millets and Flowers are grown chiefly in this area.

Particular mention must be made of Millets and flowers.  Millets can be exported in ready to cook and ready to eat format.  Such value-added products have not only higher shelf life but also good market abroad.  Consumption of millets is associated with wellness industry.  Similarly, flower cultivation led to scent industry in this district.  This opportunity can be exploited in the form of export of essential oil.  This is again associated with wellness industry.  Both these two products attract export opportunities provided they are offered in retail format in online platform.  Regulatory compliances and door to door delivery are the requirements for this export.  These are available. 

The arrival and presence of foreigners in Sri Ramana ashram has brought in expertise in design of handicrafts in wood and metal ware.  Tiruvannmalai.com is a good example western design and eastern execution.  It is interesting to read the tag line of this website as ‘everything for Tiruvannamalai except poverty’.  This should bode well for artisans of this area. 

Arni silk from this area is famous but not like Kanchipuram silk.  Yet efforts can be made to obtain Geographical indication registration the silk.  Here too, the strategy must be to execute made to order variety.  Proper interactive website is the solution. 


Source : www.tiruvannamalai.nic.in

 


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