Cuddalore - My District, My Pride - R R Padmanabhan, Director - Exim Academy

 Cuddalore - My District, My Pride

The export potentiality profile of this district is quite amazing.  The district looks quite and simple despite the presence of major industries like Neyveli Lignite Corporation (NLC), SanMar Chemicals and ONGC and number of sugar mills.  Beneath its calm surface, however, lie the vibrancy both in terms of religion, natural beauty, artistic dexterity and economy.  Perhaps, it is dwarfed by the presence of Pondicherry as its northern neighbor.  But instead of being overwhelmed by it like Villupuram, Cuddalore should strive to use international talent to its advantage. 

Below is the list of export potential products and its location in the district

Cashew

Panruti

Imitation Jewelry

Chidambaram

Organic chemicals

Cuddalore

Marine products

Entire coastal area

Ceramics

Vadalur

Coir

Salaikarai

Tourism

Nataraja temple, Chidambaram and Pichavaram lake

Handloom

Pudupettai and Kurinjipadi

Cashew in its value-added format is a good draw in European market.  40% of world’s consumption is in Europe with Germany contributing one third of it. Made to order imitation jewelry brings higher realisation. Ready to eat variety of sea food would be easy to sell. Coir product has good potential Gulf, USA and China. Visit to Tamilnadu is not complete without visiting Lord Nataraja temple.

Scheme of Fund for Regeneration of Traditional Industries (SFRTI) has played a significant role in enhancing the income of artisan by 175% and the cluster’s turnover by 18%.  There are 3 clusters for Coir, Cashew processing and Ceramics.  Clusters have both plus and minus.  But if plus is extrapolated, sky is the limit. 

Somehow, handloom is relegated in to the background.  Kurinjipadi was once considered as the best in the world for lungi quality with its fine 100 and 80 counts.  If new uses could be imparted, the Handloom lungi has definitely a great demand.  

With one University, 4 engineering colleges and 17 arts and science colleges, the district can have firm imprint internationally, if knowledge is transformed in to actionable skill.

Image courtesy: Government of Tamilnadu website



R R Padmanabhan,
Director - Exim Academy.




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