Salem - My District My Pride - R R Padmanabhan, Director - Exim Academy
Salem - My District My Pride I dare to say that entrepreneurial ecosystem begins from this district and goes through Erode, Tiruppur and Coimbatore. There is so much of activity that goes on here. Salem is known as Steel City, but I would like to call it as Mango city. The mango grown here is called as Malgova (I don’t know whether I spelt it right), the fruit is juicy and pulpy. I checked up the Geographical Registry (GI), the fruit is yet to be registered. It is time it is done to enhance its prestige in the world market. Another distinct feature is Sago, native to Salem. Recent times, Sago Serve, a State Government initiative in getting the farmers organized is doing well. But much more needs to be in terms of marketing and branding. The district is known for Granites, Fabrics, Readymade Garments, Egg and Coir and coir products. In the state government’s One District One Product scheme, silver jewelry is taken up. But Salem is much more than that. It is of